Digital Marketing with a Focus on Website Development & Analytics In the digital age, understanding how to effectively leverage online platforms is crucial for any small business. This workshop delves into the realm of digital marketing, with a particular emphasis on harnessing the power of website analytics to drive data-informed marketing decisions. Topics covered will include: General Understanding of Digital Marketing - Terminology, Reporting, Various Platforms, Etc. Website Development & Analytics How to add Google Analytics to your website Understanding various data points and their importance Creating a conversion funnel Goal Setting and Measurement