In uncertain economic times, it can be difficult for business owners to know how or where to begin making changes in order to keep their businesses afloat. Making website updates can be one of the most effective ways to ensure growth and boost sales during tough times. Here are some tips and tricks from the Greater Franklin County Chamber of Commerce that will help you make sure your website is set up to bring in the most conversions possible.

Utilize Both Paid and Organic Traffic Sources

It’s important to draw traffic from both organic and paid sources if you want to reach the widest audience possible. Paid ads can be helpful for bringing in more immediate leads, while organic sources such as SEO can help build a long-term presence on the web. Knowing when and how much money to invest into each option will help you make sure your website brings in maximum conversions.

Add A Stellar Call To Action

Be sure that your call-to-action (CTA) stands out on your page so that potential customers know what their next step should be. Use language that encourages action so that visitors know exactly what they need to do in order to take advantage of your offers. Additionally, make sure CTA buttons are placed prominently so that they are easy for users to find without having to search through pages of content.

Include Customer Testimonials

Testimonials from real customers can go a long way in building trust with new customers. If you don’t have any customer reviews yet or want more than what you currently have, consider reaching out directly to ask for reviews or using surveys hosted on third-party sites like Survey Monkey or Qualtrics. Having strong customer testimonials on your website will help new customers feel confident about doing business with you during uncertain times.

Become an Authority On A Specific Product Or Service

Having an area of expertise on which you focus your content can help establish yourself as an authority on a particular product or service. This will attract people who are interested in learning more about what you offer. Utilize different mediums such as video tutorials, blog posts, and ebooks so that potential customers find all the information they need right on your site instead of having to go elsewhere for answers.

Use PDF Tools To Simplify Things

Safeguard yourself and your clients by using PDF documents to offer written evidence of any agreement(s) made between parties prior to digital signatures. Not only does this set transparent expectations for everyone involved, but it also diminishes the risk of potential legal disputes regarding ownership or usage rights if something goes awry in the future. You can even have them fill out and sign important documents with a PDF filler tool, which will give you both peace of mind.

Learn More About Data Analytics

Data analytics is fundamental to comprehending how individuals interact with various aspects of a website, such as images and text content. By knowing more about data analytics, you can better tailor your content for particular demographics while also detecting which areas need development in order to boost conversion rates. Taking online courses (like Udacity) will further sharpen your knowledge, increasing the odds that campaigns aimed at precise audiences will succeed when launched.

Making changes to your website can be overwhelming without the right tools, so give yourself time to find the best resources. By using time-saving PDF fillers and strong call-to-action areas, you can give customers multiple ways to interact with your business while protecting their information. Read reviews of different online tools to get a feel for the ones that will meet your needs best.